As people are searching for healthy food to feed their families, organic fruits, vegetables, pulses, cereals etc are proving to be the food of choice for home. “Organic foods are composed of the natural and organic ingredients that are cultivated as per standards of organic farming. They do not contain any artificial preservatives to sustain a longer interval of time,” says dietitian Garima Goyal. Bengaluru-based consultant Swati Singla says that she first started buying organic vegetables when she chanced upon a stall called Healthy Buddha at a local event. “At that time organic vegetables were not that easily available and even if they were marketed as organic, one wasn’t sure about the authenticity. Although, the produce was expensive than the regular produce, I immediately noticed the difference when I started consuming raw veggies in salads and juices. The cost can be deterrent for large families but I feel the health benefits supersede the cost. Having switched to organic vegetables and fruits, the difference in the flavour and taste is very apparent now,” adds Shingla.
The organic market and its challenges While organic’s growing popularity isn’t new, more consumers are eating and using organic food than ever before. Having said that, the Indian organic market is yet to flourish. Manu Khera, director of an IT company, Ahmedabad says, “I have been using organic veggies for more than one year and I have five different vendors who deliver organic produce. From kale, springmint to bhindi, I get all my veggies from the organic vendors. Sometimes, the supply is erratic and sometimes the quality isn’t that great. I made the switch for health reasons. Of course, my ultimate goal is to grow my own vegetables and have the farm to table experience within a short span.”